基于網(wǎng)絡(luò)平臺(tái)的生鮮產(chǎn)品監(jiān)管挑戰(zhàn)與治理對(duì)策探析

Analysis on the Challenges and Governance Strategies of Fresh Product Supervision Based on Network Platforms

TIANYuan，LIShanshan （Yanggu Inspection and Testing Center， Yanggu 25230o， China）

Abstract： As consumers’ purchasing power for online fresh products increases，the fresh food e-commerce marketis also expanding rapidly.However，while the rapid development of the fresh food e-commerce industry has brought convenience to consumers，it has also caused problems such as confusion in the food safety supervision chain，lackof platformresponsibilityand informationasymmetry，which endangers the healthofconsumers.This article will deeply explore the core contradictions and countermeasures offood safety risks in fresh foode-commerce from the dimensions of cold chain logistics，platform responsibility，and consumer rights protection， inorder to provide theoretical reference for improving the supervision mechanism.

Keywords： fresh food e-commerce; food safety; collaborative governance

生鮮食品具有美味、新鮮、富有營(yíng)養(yǎng)等特點(diǎn)，受到廣大消費(fèi)者的青睞[。（剩余4283字）