全民健身視域下大眾健美操傳播路徑研究

【中圖分類號】G831.3 【文獻標識碼】A

【文章編號】2095-2813（2025）21-0086-03

Research on the Dissemination Path ofMass Aerobics from the Perspective of National Fitness

BAI Xue

Jiangsu College ofNursing，Huaian，Jiangsu Province，223oo5 China [Abstract] Underthebackgroundof thenational fitnesstrategy，thediseminationof mass aerobics faces problems such as unbalanced resourceallocation （urban-rural diferences，insufficientcoverageofdiferent groups），weak professional guidancecapabilities，andsingleactivitycontentand promotion forms （homogenization，insuffcientdigitalapplication， shallow cultural connotation exploration）.This research aims to explore the optimization of its dissemination path tofully leverage itscore value inenhancing the national physical fitness，promoting social integration，anddriving the development of the sports industry.Therefore，the following suggestions are proposedtoestablisha hierarchical eventactivitysystemand multiple-scenario promotion models;Itinnovates promotion models，utilizessmart platforms to empower individual exercise，creates a multimedia communication chain，and strengthens the embedding of health knowledge; It deepens the colaborative mechanism among the government，society，and market，integrates policy resources，stimulates the vitality of social organizations，and explores market-oriented operations.Through the optimization of these paths，it willpromote the scientific popularizationand sustainabledevelopmentof mass aerobics， and facilitate the deep integration of the national fitness and Health China strategies.

[Keywords] National fitness;Mass aerobics; Fitness promotion; Dissemination path

大眾健美操作為融合體育、藝術與音樂的綜合健身形式，憑借其適應性廣、趣味性強及健身效果顯著的特點，已成為全民健身工程的重要載體[1]。（剩余4503字）