新媒體視域下中華體育文化傳播的融合與創(chuàng)新路徑研究

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【中圖分類號(hào)】G206；G812 【文獻(xiàn)標(biāo)識(shí)碼】A 【文章編號(hào)】2095-2813（2025）23-0117-04

[Abstract] Withtherapid developmentofnew media technologies，the diseminationof Chinese sportsculture faces both challnges andopportunities.This paper employstheliteraturereviewmethodandlogicalanalysis methodtoexplore how to make good useof new media platforms and technological innovations to promote the disseminationof Chinese sports culture.Thearticlefrstanalyzes thecontemporary valueof Chinese sportsculturecommunication，then focuses onthree realisticdilemmasofcloudfoam，panentertainment，andprivacytheftexistinginthecurrentscientificandtechnological communication path，and proposes new path for the integrated innovation of new media communication.This path specifically covers two dimensions： integration pathand innovationpath.The former includes the integrationofnewand old media，theconvergenceofonlineandoflinechannels，theblendingofcultureand technology，and theintegrationof domestic and international spheres;The later involves innovations incommunication content，communication forms，and theconstructionofamulti-dimensionalbrand system.With the helpofnew media platforms，Chinese sports culture can achievemore comprehensiveand widespread dissmination.Thecorepurposeof newmediacommunicationis topromote the exchange and sharingof technological informationand knowledge，whichcan facilitate the global disseminationof Chinese sports culture，enhance its international influence，andcontribute to the disseminationof Chinese sportsculture.

[Keywords] New media; Chinese sports culture; Technology communication; Cultural communication; Integration and innovation

在全球化的今天，隨著科技的迅猛發(fā)展，體育已不僅是單一的競技和娛樂活動(dòng)，更是文化交流與國際對(duì)話的重要載體。（剩余6137字）