新媒體環(huán)境下大學(xué)生思政教育話語(yǔ)權(quán)重塑策略研究

摘 要 新媒體改變了信息傳播的方式和格局，對(duì)大學(xué)生的思想觀念和行為模式產(chǎn)生了復(fù)雜影響，大學(xué)生思政教育話語(yǔ)權(quán)面臨著多重挑戰(zhàn)。為了重塑新媒體環(huán)境下大學(xué)生思政教育話語(yǔ)權(quán)，文章提出了一系列針對(duì)性的策略。通過這些策略，可以有效提升大學(xué)生思政教育話語(yǔ)權(quán)的整體效能和影響力，提升思政工作效能。

關(guān)鍵詞 新媒體環(huán)境；大學(xué)生思政教育；話語(yǔ)權(quán)

中圖分類號(hào)：G41                              文獻(xiàn)標(biāo)識(shí)碼：A     DOI：10.16400/j.cnki.kjdk.2024.33.030

Research on the Strategy of Shaping the Discourse Weight of Ideological and

Political Education for College Students in the New Media Environment

ZHANG Zijian

（School of Automotive Engineering， Tianjin Vocational Institute， Tianjin 300410）

Abstract New media has changed the way and pattern of information dissemination， and has had a complex impact on the ideological concepts and behavioral patterns of college students. The discourse power of ideological and political education for college students is facing multiple challenges. In order to reshape the discourse power of ideological and political education for college students in the new media environment， the article proposes a series of targeted strategies. Through these strategies， the overall effectiveness and influence of the discourse power of ideological and political education for college students can be effectively enhanced， and the effectiveness of ideological and political work can be improved.

Keywords new media environment; college students' ideological and political education; discourse power

在新媒體環(huán)境下，大學(xué)生思政教育的話語(yǔ)權(quán)面臨著前所未有的重塑需求；新媒體的交互性特點(diǎn)使得大學(xué)生能夠更加主動(dòng)地參與信息交流和觀點(diǎn)表達(dá)，話語(yǔ)權(quán)和影響力得到了顯著提升；另一方面，新媒體的普及使信息傳播更加迅速，加之各種思潮和觀點(diǎn)在網(wǎng)絡(luò)上交織碰撞，對(duì)大學(xué)生的思想觀念產(chǎn)生了復(fù)雜的影響。（剩余4342字）