基于大數(shù)據(jù)思維的市場(chǎng)營(yíng)銷專業(yè)教師教學(xué)能力提升研究

中圖分類號(hào)：G451

文獻(xiàn)標(biāo)識(shí)碼：A DOI：10.16400/j.cnki.kjdk.2025.20.029

Research on Improving Teaching Competency of Marketing Faculty Based on Big Data Thinking

HUANG Zitong

（Xiangsihu College of Guangxi Minzu University，Nanning， Guangxi ）

AbstractIn the era of big data，theeducational and teaching work of marketing professionals in universities has encountered new problems and challenges.The article analyzes the problems and shortcomings of marketing teachers inteaching from the perspectiveofbigdata thinking，suchasthe lackof"big data+marketing"thinking and awareness in teaching thinking; In terms of teacher competence，there is a lack ofcomprehensive knowledge and skils in "big data+marketing"; In terms of teaching methods，bigdata technologyanddigital resources havenotbeen fullyutilized; Interms ofteaching practice，the digitalapplication practice link is weak.Based onthe fouraspects mentioned above， suggestions are put forward to enhance the teaching abilityof marketing professional teachers，help improve their professionalcompetence and ability，and become a powerful support for cultivating comprehensive applied talents that meet social needs.

Keywordsbig data thinking; marketing major; institutions of higher learning; teaching competency

隨著大數(shù)據(jù)技術(shù)在各行各業(yè)得到廣泛應(yīng)用，大數(shù)據(jù)思維隨之形成，即應(yīng)用數(shù)據(jù)科學(xué)的原理、方法、技術(shù)來(lái)解讀事物和解決現(xiàn)實(shí)場(chǎng)景中問(wèn)題的底層思維邏輯，這也引發(fā)了營(yíng)銷領(lǐng)域的變革。（剩余4305字）