網(wǎng)紅現(xiàn)象對(duì)大學(xué)生價(jià)值觀的沖擊及對(duì)策研究

中圖分類號(hào)：G641 文獻(xiàn)標(biāo)識(shí)碼：A 文章編號(hào)：2095-6916（2025）16-0105-05

On the Impact of the Internet Influencer Phenomenon on the Values of College and University Students and Its Countermeasures

Wu Feng

（Fujian Health College，F(xiàn)uzhou 350101）

Abstract：WiththerapidgrowthofInternettechnologyandsocialmedia，thephenomenonof Internetinfluencers hasbecomeamajor socioculturalforceshapingthealuesofcolegeanduniversiystudents.hrefactorsdrivethspreadoftephenomenonamongcolege anduniversiystudents：teexplosiegowthofteInteetinamaterialsocietytheimpactofpluralisticulturesinteperiodfial transforationandsudents’strongthistforowedgandriosityteetifluencersanispirecolgandivesitysdetsih truth，goodnessandbeautyfosteriovativethinking，andbroadenleainghorzons；yettheyalsoencouragefast-foodculture， “avoidanceofhardwork”，andanatention-firstmentality.Inordertoguidethevaluesofcollgeanduniversitystudentsamidthe influencerphenomenon，fourstrategiesareproposed：（1）anchoringeducationinsocialistcorevalues;（2）leveragingtrendingonline topicsforideologicalndolialeducation;integatingposiveifuenercasesintoasroteachng;（4）purifngtpus digital environment to foster a healthy campus influencer culture.

Keywords：the phenomenon of Internet influencer;college and university students；value;social culture

近年來(lái)，隨著短視頻的井噴式發(fā)展，網(wǎng)紅（即網(wǎng)絡(luò)紅人）已成為越來(lái)越多年輕人關(guān)注和追捧的對(duì)象。（剩余6414字）