從國產(chǎn)大型郵輪的實踐看以郵輪為載體傳播中華優(yōu)秀文化的探索

中圖分類號：G206；G122 文獻標(biāo)識碼：A 文章編號：2095-6916（2025）16-0081-04

Exploring the Dissemination of Excellent Chinese Culture Through Cruise Ships： Evidence from the Practice of China's Domestically Built Large Cruise Ship

（Shanghai University of Engineering Science，Shanghai 200336）

Abstract：Since itsmaidenvoyage in2O24，China’sfrstdomesticallybuiltlargecruiseship“Adora MagicCity”hasfeatured“cruise plusclture"，servingasakeyvehiclefordieinatingexcellentCineseculure.WithDunuang-emedhulart，adigitalDuang exhibitionandTsinghua-desiged“MaritieSilkoaddecortevesselintegratesChinesecutureintoitsardwaeVoyagestdon intangibleculturalheritage—Yuopera，folksong，andteaculture—combinewithSpringFestival，DragonBoat，andothertraditional festivalstodeliverimmersieexperiences.DailyntertainmentfeaturesBaduanjin，Hanfuparties，ndot-potdining，hileJapa-Korea routefosterChina-foreignculturalexchange.China’scruisesectorsouldpursuediferentiatedcompeitionforculturaldisemation， upholdingeducationthroughentertaimentemphasizinginteractiveexperience，andfullleveragingnonverbalsymbolsandgional cultural resources.

Keywords：cruise tourism；domesticallybuilt largecruise ship;“Adora MagicCity”；Chinese cultural dissemination

郵輪產(chǎn)業(yè)是海洋經(jīng)濟產(chǎn)業(yè)的重要組成部分。（剩余6045字）