“雙特色”視域下應用型民辦本科高校新商科專業(yè)建設探索

摘  要：為適應區(qū)域經(jīng)濟發(fā)展需要，地方應用型高校新商科人才培養(yǎng)目標需要面向行業(yè)發(fā)展需求。針對湖北省應用型高校新商科專業(yè)建設現(xiàn)狀，結合武漢設計工程學院闡述“雙特色”視域下民辦高校新商科專業(yè)建設內(nèi)容、模式和路徑，以期為同類高校有效開展應用型人才培養(yǎng)提供有益參考。

關鍵詞：雙特色；商科專業(yè)；應用型人才；大數(shù)據(jù)+；實踐教學

中圖分類號：C961      文獻標志碼：A          文章編號：2096-000X（2025）S2-0025-04

Abstract： In order to meet the needs of regional economic development， the training objectives of new business talents in local application-oriented colleges and universities should be oriented to the needs of industry development. Based on the current situation of new business major construction in applied colleges and universities in Hubei province， this paper expounds the content， model and path of new business major construction in private colleges and universities from the perspective of "double characteristics"， in order to provide useful reference for similar colleges and universities to effectively carry out applied talents training.

Keywords： double characteristics; major in business; applied talents; big data+; practical teaching

湖北省普通高校商科專業(yè)布點多，服務地方經(jīng)濟發(fā)展?jié)摿Υ?。（剩?335字）