新媒體時(shí)代抖音短視頻的傳播特征、發(fā)展問(wèn)題及提升策略

中圖分類號(hào)：G206 文獻(xiàn)標(biāo)識(shí)碼：A DOI：10.13411/j.cnki. sxsx.2025.02.003

The Characteristics of Communication，Development Problems and Promotion Strategies ofTiktok Short Video in the New Media Era

WANG Yongcan

（MarxistBasicheoryeachingandResearchOfce，PartySchoolofSuzhouunicipalCommiteeofCPC，uzhou5olhina）

Abstract：Inordertopromote therapid，healthyandorderlydevelopmentoftheshortvideoindustryandachievethegoalofting thenedsofsocialuserstostronglyexpresstheirthoughtsandshowthemselves，takingTiktokshortvideoasanexample，onlyonthebasisofexplainingisommunicationcharacteristsandanalyingteproblemsexistiginitsevelopentprocss，cantecospoding improvementstrategiesbedefined.Thisistofocusonvideocontentreviewndguideusers toparticipateinsupervision；optiievideo recommendationalgoritmsandprovidegoodcontenttechnicalsupprt；formulatecopyrightprotectionmeasurestostrengthenvideoproperty rights protection；carry out public opinion publicity construction and improve netizens’media literacy.

Key words：new media era；short video；communication characteristics；development issues;promotion strategy

近些年在國(guó)家政策、潛在需求、高端技術(shù)、風(fēng)險(xiǎn)資本的助力下，我國(guó)短視頻行業(yè)發(fā)展迅速。（剩余9439字）