數(shù)字經(jīng)濟(jì)引領(lǐng)紡織產(chǎn)業(yè)轉(zhuǎn)型升級(jí)

——基于桐昆集團(tuán)的探索性案例研究

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中圖分類號(hào)：F49 文獻(xiàn)標(biāo)識(shí)碼：A 文章編號(hào)：1004-0714（2025）04-0058-05

The Role of the Digital Economy in Driving Transformation and Upgradingof the Textile Industry ACaseStudyofTongkunGroup

SUN Chen， XU Xiangdong （ZhejiangUniversityofFinanceandEconomicsDongfangCollege，3l44O8，Haining，Zhejiang，China）

Abstract：Therapidevolutionof information technology has propelledthedigitaleconomy tounprecedented heights，emerging as a pivotal driver of the global economy.This phenomenon significantly impacts China‘s textileindustry.Effectively harnessingdigital innovation to enhanceopportunities foradvancing the digitaltransformationandupgradingofthetextilesector representsavitalchallenge.Focusingonthetextileindustry，thispaperanalyzesthecurrentdevelopmentallandscapeofthesector.Itamalgamatesthemar ketdemandcharacteristicsofthetextileindustryinthedigital economyera.Throughacase studyapproach， thepaperexamines themechanismsthroughwhichthedigitaleconomyfostersthetransformationandupgrading ofthetextileindustry.UtilizingthecaseofTongkunGroup，thestudyrevealsthatthedigitaleconomysinfluence primarilymanifestsin three dimensions：establishment of digital platforms，empowerment of industrialdigitalization，andinternalenterprisetransformation.Theadventofthedigitaleconomyfacilitated Tongkun Group in creating a novel Internet platform，leveraging its enabling features to propel industrial digitalization，consequently compelling internalorganizational reforms.Furthermore，this study extends traditional enterprise management theories，yieldinginsights for enterprise transformation and elevation ofthe digital economy.

Keywords：Digital Economy；TextileIndustry;CaseStudy

一、引言

紡織產(chǎn)業(yè)是中國經(jīng)濟(jì)發(fā)展的支柱產(chǎn)業(yè)1，我國紡織產(chǎn)業(yè)占世界紡織產(chǎn)業(yè)的比重在 50 % 左右，其穩(wěn)定發(fā)展不僅為中國緩解了巨大的就業(yè)壓力，還有助于中國國際地位的不斷提升。（剩余10718字）