東數(shù)西算 背景下生成式AI賦能數(shù)字文化產(chǎn)業(yè)發(fā)展探討

中圖分類號：TP18 文獻標志碼：A

Abstract：Withthecontinuous developmentofartificial intelligence，bigdata，and big model technologies，the digital cultural industry is greatly impacted by generative AI under the strategic background of "East data，West computing". As anewtype ofproductivity，the integration ofAI technology and digitalculturehas enormous potential for development.The article elaborates on the apication scenarios of generative AI inthe digital cultural industry， analyzes therisks and chalenges it brings to the digitalcultural industry，and proposes countermeasures，aiming to provide reference for promoting the development of China's digital cultural industry in the coming years.

Keywords： digital culture; generative AI; empowerment; east data，west computing

人工智能技術在全球產(chǎn)業(yè)市場異軍突起，我們正在進入“數(shù)智時代”，形形色色的數(shù)智產(chǎn)業(yè)迅猛涌來，數(shù)字經(jīng)濟、數(shù)字文化要搭上人工智能的快車道，必須建立在高效、強壯的數(shù)智算力底座上。（剩余4580字）