基于情感計(jì)算的消費(fèi)體驗(yàn)數(shù)字化表征技術(shù)研究

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中圖分類號：TP391 文獻(xiàn)標(biāo)識碼：A文章編號：2096-4706（2025）07-0129-04

Abstract： The consumers' experience and felings are an important basis for product design. Because the consumption experienceisdificult toquantitativecharacterization，the productdesignobjectivesandevaluation criteriaareunclear.By takingthecigaretepackagingconsumption experienceastheresearch object，theconsumerreviewdata arecolected，and the text afective computing method based on Naive Bayes is studied.The consumption experience affective score is used to quantitativelycharacterize theconsumers experienceof the product.Furthermore， the keywords ofconsumption experience are excavated from two aspects of“positive”and“negative”，to help R&D personnel accurately grasp consumers'experience evaluations andsuggestions onproducts，providing concrete design objectives and evaluation basis forproduct developmentand product upgrading.

Keywords： affective computing; consumption experience; digital characterization

0 引言

消費(fèi)體驗(yàn)[是消費(fèi)者使用產(chǎn)品或服務(wù)時(shí)體驗(yàn)到的感覺和情感。（剩余6381字）