美國(guó)世界一流大學(xué)形象的多模態(tài)話語(yǔ)建構(gòu)

——基于三所大學(xué)官方網(wǎng)站的分析

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中圖分類號(hào)：H0-06 文獻(xiàn)標(biāo)識(shí)碼：A 文章編號(hào)：2096-4110（2025）04（a）-0173-04

Abstract： Underthecurent backgroundof globalization，theinternationalcompeitioninhighereducationhas bcomeincreasinglyintense.Toaccessbeterglobalresources，universitiesotonlysrivetoenhancetheireducationalqualityandmanagement standardsbutalsocommit toelevating theirreputationwhileshapingand promotingapositiveuniversityimage.Asoneofthemost directwindowsforpublicunderstandingofuniversities，oficialuniversitywebsitesntonlyprovidefirsthandinformationbutmore importantlyservetopresenttheuniversitysimagetothepublic.ThisstudytakesthreeU.S.universitiesrankedinthetopofthe 2025QSWorldUniversityRankings—MasachusetsInstituteofTechnology（MIT），HarvardUniversityandStanfordUniversityas casestudies.Usingtextualandvisualmaterialsfromtheiroficial websitesastheresearchcorpus，itemploysWodak'sdiscourse strategiesandHart’smultimodalteorytoanalyzethemultimodaldiscourseconstructionofthimagesofAmericanworld-casuniversity.

KeyWords：World-classuniversities;Multimodality;Imageconstruction;Discoursestrategies;Universitywebsites;Univesity rankings

含人為塑造的痕跡。（剩余5581字）