如何構建網(wǎng)絡意識形態(tài)領域的話語權？

——基于葛蘭西“陣地戰(zhàn)”理論的研究

How to Construct Discourse Power in Cyberspace Ideology？

——A Study Based on Gramsci’ s “War of Position” Theory Lei Hao Wang Haiping （SchoolofMarxism，Harbin NormalUniversity，Harbin150040）

Abstract：Gramsci’s“warofposition”theoryemphasizesindirectandnon-violentaproaches.Thedirectsourceof itsiplemntationsthegenerationofcivilsocietyinEasteandWestesocieties，andtheainbodyofimplementationisorganicintelectualsCur rentchallngesinCina’syberspaceiologicude：ndeningoftedscousepowryWestenulturalinfiratiodispritsn inforationaespreferencesdivenbyintellgentdia；ndmergeeofoieppulisfueledbotioalolarzationsol datetheParty’sdiscoursepowrincyberspaceidologitiscessarytostregenandimprovethearty'sadershipordeoloical work，takemultiplemeasures tobuildandconsoidatethediscousepowerincyberspaceideology，andstrengthenthediscousepowerin cyberspace ideology ina“gentle and imperceptible”manner.

Keywords：cyberspace ideology；discourse power；“war of position”theory；civil society；organic intellectuals

作為二十世紀西方馬克思主義重要的代表人物之一，葛蘭西在《獄中札記》提出的“陣地戰(zhàn)”理論雖已逾百年，但在如今仍舊擁有著巨大的理論魅力。（剩余5826字）