新聞與傳播學定量研究的中國路徑：源流、爭議與挑戰(zhàn)

——兼評2024年的中國新聞與傳播學定量研究

打開文本圖片集

The Chinese Path ofQuantitative Research inJournalismand Communication： Origins， Controversies，and Challenges- -AReview ofQuantitativeResearch in Chinese Journalism and Communication in 2024

CUIKai

Abstract：This studytraces thedevelopment of quantitative research in Chinese journalismand communication studies，examiningitsestablishmentasadominantresearchparadigmanditsmethodologicalevolution.Thearticlereviews foundationalstudiessuchas the "Beijing Survey"andtheirrole inpromotingthequantitativeresearch paradigm.Italso analyzesthreemajoracademicdebates suroundingtherelationship betweenquantitativeandcriticalresearch，quantitative and qualitativemethods，aswellas bigdataandsmalldata.Byanalyzingquantitative research papers published n2024 in four leading Chinese journals—Journalism& Communication Research，Chinese Journal of Journalism& Communication，Modem Communication，andJournalismUniversity—thisstudysummarizes thelatest trends indata sources，research methods，andanalyticaltechniques.Italsoidentifiesongoingchallnges，including insufficientdata representativenes，limitedmethodologicaldiversityandalackoftheoreticaldepth.Thestudyarguesthatwhilethe quantitative research paradigm has become a significant academic tradition in Chinese jourmalismand communication studies，future developmentshouldemphasize the standardizationandrepresentativenessofdatacolection，enhance researchreproducibilityandverifiabilityfoster methodologicalintegration，and promotedeeperdialoguesbetween quantitativeresearchandtheoretical construction.Theseeffortswillbetteralign withtheacademicdemandsof the era of computational social science and intelligent communication.

Keywords：quantitative research;“Beijing Survey”;research paradigm;methodological debates

一、中國新聞與傳播學定量研究的源頭與進路

1982年由中國社會科學院發(fā)起的“北京調(diào)查”被普遍認為是我國現(xiàn)代受眾研究的開端，受到了國內(nèi)外傳播學者的高度關注與普遍贊譽，①美國著名傳播學家羅杰斯（EverettM.Rogers）稱其為“中國在傳播研究領域中最早的科學成果”②。（剩余18819字）