鄉(xiāng)村文旅融合視角下的徽州磚雕創(chuàng)新設計研究

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Due to the significant protection significance of the Huizhou culture， its inheritance and development have always received considerable attention. How to achieve the inheritance and innovation of Huizhou traditional culture， especially the intangible cultural heritage of Huizhou Three Carving Crafts， in the context of the integration of rural culture and tourism in the new era， is a practical proposition that needs to be explored urgently. The study takes the Huizhou brick sculpture "Fishing， Woodcutting， Farming， and Reading" as an example， analyzes its artistic characteristics and research value， and proposes targeted innovative design methods and paths from the perspective of rural cultural tourism integration. It has conducted design practices such as the illustration design of "Huizhou Life Illustrated Books" and the expression package of "Huizhou New Life". With a view to achieving the creative transformation of Huizhou's intangible cultural heritage and providing new ideas for the integration and development of rural culture and tourism.

一、引言

鄉(xiāng)村是優(yōu)秀傳統(tǒng)文化的發(fā)源地，是我國禮儀文化、農耕文化和民俗文化的重要載體。（剩余4778字）