從“博物奇趣”看雙IP合作

——上海博物館青銅紋飾與迪士尼米奇的跨界融合

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Shanghai Museum pioneers in innovation of cultural and creative products by making many efforts and attempts to bring its collectibles to life. In order to implement Several Opinions on Accelerating the Innovation and Development of Cultural and Creative Industries in Shanghai City， advance the pilot work of cultural and creative product development and explore the possibilities of “Made in Shanghai and Created in Shanghai”， cultural and creative product team of Shanghai Museum actively seeks after independent breakthroughs.

博物館文創(chuàng)是從館藏IP元素選擇到深化演繹的過程；雙品牌聯(lián)名，是從兩個創(chuàng)作團(tuán)隊的靈感碰撞到理念統(tǒng)一、導(dǎo)向把控的過程。（剩余4176字）