新媒體時(shí)代醫(yī)院群眾文化宣傳工作的實(shí)踐路徑探討

中圖分類號：G249.2 文獻(xiàn)標(biāo)識碼：A文章編號：2096-4110（2025）04（c）-0034-05

Discussion on the Practical Path of Hospital Mass Culture Publicity in the New Media Era

YANG Yang

（The Fourth People's Hospital of Liaocheng City， Liaocheng Shandong，252Ooo， China）

Abstract：Thearivalof thenew media eraprovidesareformandinovation path forthepublicityof mass culture inthehospital.Wecanvigorouslypublicizethecootationvalueandvalueofthemassesinthehospitalbyusing WeChatpublicaccount，Weibo，allkindsofortvidopatfosndactivelydepnteluralidentityofteasssineospital.However，hvalf thenewmediaeraalsoincreasesthedificultyofthehospitalmassculturepublicityatities.Forexample，thearivalofnewmedia exposedthenarowcoverageofsocialmediausedinospitalmassculturalpublicityintensifiedtheomogenzationofulturalpub licitycontent，andexposedtelackofinteractivityandpertieneofteplatfor.Basedontepromotionefectofosialsulturepublicity，thispaperfocusesonthetheoreticalbasisofthnewmediaeraandthedefinitionofhospitalmassculture.Inaddition， fourstrategies，includingenchingsocialmedia，optimizingpublicityontent，strengtheningplatforminteractionandanalyinguser neds，reproposed，oingtoprovidefereceforospitalstomothlypromoteassulralpublicityctivisudereackground of the new media era.

Key Words： New mediaera; Hospital; Mass culture; Publicitywork; Sustainable development; Infrastructureconstruction

醫(yī)院群眾文化宣傳活動(dòng)是醫(yī)院樹立良好形象、構(gòu)建和諧穩(wěn)定醫(yī)患關(guān)系、實(shí)現(xiàn)高質(zhì)量發(fā)展的重要舉措。（剩余6965字）