知識網(wǎng)紅助力精準閱讀推廣的價值意蘊與實踐進路

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分類號 G258.6;G252.17DOI 10.16810/j.cnki.1672-514X.2025.06.002

The Value and Practical Approach of Knowledge Influencers in Promoting Accurate Reading

Liu Junran，Wu Keran，Shang Jianhui

AbstractBasedonthesupportof actor network theory，this paper attempts to construct anactor network for precision reading promotion with knowledge internet celebrities ascore actorsand explores its practical approach.The valueof knowledge internet celebrities in precision reading promotion lies in strengthening the reading momentum，stimulating fans'enthusiasm for reading，activating thinking，leading the continuous deepening of reading，enriching thereading industry，andcultivatingthefashionof nationalreading.Theactornetwork of knowledge interetcelebrities ineading promotion includesactors such as knowledge internet celebrities，government，libraries，publishing institutions，media， readers，technology，andplatforms，whichrealizetheoperationofthenetwork knowledgeinternetcelebritiesinprecision reading promotion through four links：problematization，interestendowment，recruitment，and mobilization.Finaly，this paper proposes a practical approach select professonal reading books to alleviate users’anxiety in reading selection; identifyuser needs in interaction to achieve precise supplyof user circles;and actively coperate with reading promoters to a reading ecology with brand support.

KeywordsKnowledge internet celebrity. Actor network.Precise reading promotion.

0 引言

近年來，網(wǎng)紅經(jīng)濟從10的文字時代到2.0的圖像時代再到3.0的視像時代不斷演進，其市場規(guī)模也在持續(xù)擴大。（剩余12416字）