人工智能場景下用戶替代性信息搜尋行為模式轉(zhuǎn)移意愿研究

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中圖分類號：G203 文獻(xiàn)標(biāo)識碼：A DOI：10.11968/tsyqb.1003-6938.2025026

A Study of Users’Willingness to Transfer Surrogate Information Seeking Behavior Patterns in Artificial Intelligence Scenarios

Abstract The developmentof generativeAI is changing the user's alternative information search mode，prompting the user's preferenceto shift betweenthe traditional human-mediated alternative information search modeand the new human-machine alternativesearch mode mediated by generative AI. Based on the problems and differences between the human-human alternative search mode and the human-machine alternative search mode，this paper provides an in-depth analysisof thekeyfactorsaffectingtheuserswillingness totransferbetweenthese twomodes，whichisofgreatsignificance for enhancingthe eficiency of information search andoptimizing the generative AI products.Based onthe PPM （Push-Pull-Mooring）model，two modelsofusers‘willingness totransfer（willingness totransferfrom human-humanalternative searchtohuman-machine altermative searchand willingnessto transferfromhuman-machine alternativesearch to huma-humanalternativesearch）wereconstructed，andthequestionnairesurveywasusedtocolect4O7and430valid sample data，respectively，and the subsequent data analysis and hypothesis testing were caried outusing SPSS and AMOS software.The willingness to transfer human-human surrogate search to human-machine surrogate search is affectedbyacombinationofpushactors（disstisfactionwithiformationquality），pullfctors （interactivityanthropomor phism，accessibility），andanchoringfactors （individualinnovativeness，transfercosts）.Thewilingnsstotrasferfrom human-machine to human-human surrogate search is influenced byacombination of push factors （dissatisfaction with service quality，privacy risk），pull factors （trust），and anchoring factors （social support）.

Key words surrogate information seeking behavior;PPM model;information seeking behavior

20世紀(jì)90年代以來，社會信息化進(jìn)程的加快推動了我國社會經(jīng)濟(jì)的快速發(fā)展，但是由此帶來的信息鴻溝（又稱為數(shù)字鴻溝），已成為繼城鄉(xiāng)差別、工農(nóng)差別、腦體差別之后我國社會的"第四大差別”。（剩余20556字）