我該如何表達？在線知識社區(qū)中語言風格對知識交互質(zhì)量與滿意度的影響

打開文本圖片集

中圖分類號：G434 文獻標識碼：A DOI： 10.11968/tsyqb.1003-6938.2025025

How Can I Express Myself？ The Influence of Language Style on the Quality of Knowledge Interaction and Satisfaction in Online Knowledge Communities

Abstract In knowledge communities，language style has asignificant impact on the perceived satisfaction of knowledge recipients and the depth of knowledge interactions.Although existing studies have focused on the qualityand efficiency ofknowledge interaction，they have notfullyexplored theroleof languagestyleinonline Knowledge communities orits impact on knowledge interaction.This study provides new insights into understanding the influencing factors of knowledge interactions in knowledge communities and has important implications forhow tooptimize language style in knowledge communities and improve thequalityof knowledge interactions betweenknowledge producers and recipients.The theoretical hypotheses were proposed based on language expectation theoryand informationquality theory.Then，19，416 knowledge interactionrecords of 346 knowledge contributors in the knowledge community were obtained，andempirical analysis wasconducted usingafixed-effectmodel.Theresultsshow thataprofessonal language stylecould enhance the depth of knowledgeinteraction，butmghtreducetheperceivedsatisfactionofknowledgerecipients.Converselyasocial language stylemay reduce the depth of knowledge interaction but increase the perceived satisfaction of the knowledge receiver.Inaddition，the knowledgeanxiety level of the knowledge receiver also affects the impact of language style on knowledge interaction and perceived satisfaction.

Key words online knowledge communities;knowledge interaction; language style; knowledgeanxiety;information quality

在線知識社區(qū)（Online Knowledge Communities，OKC）是基于互聯(lián)網(wǎng)平臺，通過用戶間的互動、分享和討論來傳播知識和信息的虛擬社區(qū)[1-2]。（剩余17777字）