體育賽事大學(xué)生志愿者工作投入的影響因素研究

——基于北京冬奧會志愿者的調(diào)查分析

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中圖分類號：G804.8 文獻(xiàn)標(biāo)識碼：A 文章編號：1009-9840（2025）02-0069-1

Factors Influencing College Student Volunteer’s Work Engagement in Sports Events： Based on the Investigation of Beijing 2O22 Winter Olympic's Volunteers PENG Xihuan （ School of Government， Beijing Normal University，1Oo875，Beijing，China）

Abstract ：College student volunteers are necessary resources for sports events in China. Given that the phenomenon of insuficient service awareness and job burnout among event volunteers occurs worldwide， consolidating and enhancing the work engagement of event volunteers deserves continuous attention from event organizers around the world. Taking the 2O22 Beijing Winter Olympics as an example， the article constructs a theoretical model based on the qualitative research method of grounded theory for the influencing factors of college student volunteer’s work engagement in sports events. The obtained theoretical model is then validated and improved by collecting sample data from college students. Research shows the influencing factors of this kind of volunteer work engagement can be divided into volunteer cognition （ including identity recognition， misson potency perception， self - efficacy perception ）， volunteer emotion （ including volunteer service interest）， job characteristics （including training program design， work treatment， work challenges ）， organizational context （ including organizational support， organizational incentive measures， team building ） and social environment （ including preferential treatment policies， important othersand social recognition）. Therefore， to effectively maintain and enhance the commitment of this type of volunteer work， comprehensive support and safeguards are needed from both the internal cognitive and emotional perspectives of volunteers， as well as from the external positions， organizational， and societal environmental perspectives.

Key words ： volunteer’s work engagement; influential factor; sports events; college student volunteers ; grounded theory

志愿者是賽事運行不可或缺的人力資源保障，其任務(wù)完成質(zhì)量關(guān)乎國家及地區(qū)形象。（剩余12771字）