淺談小微茶企品牌建設(shè)

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中圖分類號：S571.1 文獻(xiàn)標(biāo)志碼：A 文章編號：1002-2910（2025）04-0057-04

Abstract： The strategy of brand building for small and micro tea enterprises is analyzed， emphasizing the importance of brand as an intangible asset. In the process of brand building， enterprises need to clearly define their differentiation advantages and establish a clear market positioning. It is suggested that smalland micro tea enterprises make full use of the advantages of regional public brand and policy support，and actively build the four systems of scientific and technological support， cultural excavation， external identification and brand communication.

Keywords： small and micro tea enterprises; brand; positioning; regional public brand; system

中國作為產(chǎn)茶大國，全國范圍內(nèi)擁有超過7萬家茶葉生產(chǎn)廠，其中小微型茶企和家庭作坊占絕大多數(shù)。（剩余4820字）