多模態(tài)傳播視域下中國網(wǎng)絡(luò)文學(xué)對外傳播的影響因素與提升路徑

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[中圖分類號] G239 [文獻(xiàn)標(biāo)識碼]A [文章編號] 1009-5853（2025）04-0094-12

Influencing Factors and Promotion Paths for External Communication of Chinese Internet Literature from the Perspective ofMultimodal Communication

Zang Lan Zhang Yao

（School of Chinese Language and Literature，Hubei University，Wuhan，430062）（School of Journalismand NewMedia，Xi'an Jiaotong University，Xi'an，710049）

[Abstract]Based on the grounded theory，this papercoded the news data and semi-structured interview data related to multimodal external communication of Internet literature，and systematically revealed its influencing factors and promotion paths.Multimodal narrative ecology，multimodal IP development and multimodal translationare the core influencing factors of multimodal external communication of Internet literature.Among them，multimodal narrative ecology provides the basic conditions for communication，IP multimodal development is the main driving force for communication，and multimodal translation is the key support for external communication. Furthermore，this paper proposes specific paths to optimize the multimodal narrative ecosystem， build a global IP development and management mechanism，and improve the multimodal translation framework，so as to help enhance the external communication and influence of Internet literature.

[Keywords] Chinese internet literature External communication Grounded theory MultimodedrivenInterculturaladaptation

在中華文化“走出去”戰(zhàn)略的推動下，中國網(wǎng)絡(luò)文學(xué)作為數(shù)字出版新興業(yè)態(tài)的重要組成部分，已迅速崛起為國際出版市場的重要力量之一，并成為全球讀者“讀懂中國”的全新窗口。（剩余12670字）