美國數(shù)字教材出版平臺發(fā)展研究與啟示

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[中圖分類號] G239 ［文獻(xiàn)標(biāo)識碼］A ［文章編號］ 1009-5853（2025）04-0040-15

Research and Enlightenment on the Development of Digital Textbook Publishing Platforms in theUnited States

Chen Jian’an

（Huazhong University of Science&Technology Audio-video Press，Wuhan，430223）

[Abstract]The development process of digital textbook publishing platformsin the United States can be divided into the textbook digitization stage，the online database and open courseware stage，the stage of rapid resource convergence，and the stage of deep technology integration. Based on their market shares in the US market，research isconducted on digital textbook publishing platforms in the United States that are based on e-textbooks，video courses，and have professional characteristics，as well as European digital textbook publishing platforms that havea certain market share in the United States.The characteristics of these platforms in termsof development paths，cooperation models，planning concepts，service measures，and technological directions are analyzed.On this basis，from the perspectives of accurately grasping policy orientations，effctively integrating resources from multiple parties，meticulously planning a globalization plan，attaching great importance to users’service experience，and actively exploring technological innovation paths，countermeasuresand suggestionsare provided for the development of digital textbook publishing in China.

[Key words]Digital textbook publishingAmerican publishing researchPublishing development strategiesOnline education platformDigital education

數(shù)字教材運用數(shù)字化手段，將豐富多樣的教學(xué)內(nèi)容與文本、圖像、音頻、視頻、動畫等多媒體資源深度融合，存儲在電子設(shè)備或網(wǎng)絡(luò)中供學(xué)習(xí)者使用。（剩余22876字）