文字類圖書漫畫化：價(jià)值評估與出版路徑探究

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中圖分類號］ G237 ［文獻(xiàn)標(biāo)識(shí)碼］A ［文章編號］ 1009-5853（2025）04-0032-08

Strategies and paths exploration of derivative comic editions of text-based books

Xu Jingran Zhu Yizhe（Posts&TelecomPress，Beijing，）

[Abstract]This paper first provides a definitionof text-based comic booksand then analyzes their advantages and characteristics based on industry data. Subsequently，based on the Usesand Gratifications Approach，it introduces how to assess the value potential of text-based comic book publications from three dimensions：functionality，emotionality，and sociability. Furthermore，employing the classic Lasswel's 5W Communication Model from communication studies，this paper briefly analyzes the communication pathways of text-based comic books， considering five aspects：who，says what，in which channel，to whom，with what effect offering suggestions on how text-based books can effectively be transformed into comic versions.

[Keywords] PublicationComicUses and gratifications approachLasswell's 5W CommunicationModel

1出版行業(yè)新增量：文字類圖書漫畫化

暢銷書是大眾閱讀興趣與審美的風(fēng)向標(biāo)，也是大眾消費(fèi)心理的晴雨表，其市場表現(xiàn)對出版行業(yè)具有重要的指示作用。（剩余10109字）