鄉(xiāng)村振興戰(zhàn)略背景下廣西壯族“那"文化的數(shù)字化傳播與 創(chuàng)新發(fā)展研究

中圖分類號：F321.32 文獻標志碼：A 文章編號：2096-9902（2025）08-0010-05

Abstract：BasedontheRural RevitalizationStrategy，thispaperfocusesonthedigitaldiseminationandinnovative developmentofGuangxi Zhuang"Na"culture，striving topromotetheinheritanceandprotectionof GuangxiZhuang"Na"culture inthecontextofthenewera，andatthesametimepromotethedeepintegrationofruraleconomyandsociety.Through literaturereview，fieldresearchandcaseanalysis，theresearchsystematicallysoredoutthevalueimplicationsandcurentmain problemsofthedigitalcomunicationandinnovativedevelopmentof"Na"culture，andpointedoutobstaclessuchasinsuicient depthofresourcedevelopment，monotonouscommunicationformsandlackofcollaborationmechanisms.Theresearchresultsshow thatdigitaltechnologycangive"Na"culturenewformsofexpresion，anddiversifiedcommunicationmethodscansignificantly enhanceitsinfluenceandmakeitmorewidelyintegratedintoruralrevitalizationpractice.Inresponsetotheaboveproblems， thispaperproposesaseriesofspecificstrategies，includingincreasinginvestmentindigitalinfrastructure，usingadvanced technologiessuchasVRandARtoenrichculturaldisplaymethods，promotingtheapplicationofnew media formssuchasShort Videoandlivebroadcastsinthecommunicationprocessandestablishingagovernment-industry-researchcoperationmechanism tostimulateinnovationpotential.Theresearchbelievesthatthepracticeofdigitalcommunicationdemonstratesthenewdirection of"Na"cultureintheprotectionandinheritanceofmodemization，providesauniquepathfortheadjustmentofruraleconomic structure，and also providesanew perspectivefor the digital developmentofotherethnic minoritycultures.

Keywords：RuralRevitalization Strategy；Guangxi Zhuang Autonomous Region；digitalcommunication；cultural innovation；"Na" culture

鄉(xiāng)村振興戰(zhàn)略以推動城鄉(xiāng)一體化發(fā)展為目標，民族文化作為重要的文化資源，直接關(guān)涉鄉(xiāng)村經(jīng)濟與社會結(jié)構(gòu)的全面優(yōu)化。（剩余7065字）