陜西步長健康產業(yè)文化及產品文化研究

摘要：陜西步長企業(yè)從起步到今天，不斷發(fā)展壯大。創(chuàng)始人艱苦卓絕的精神、遠大的見識和為人民健康服務的理想，成為步長健康產業(yè)及產品文化的主要內涵。該研究重在揭示該文化的具體體現(xiàn)，重點從步長健康產業(yè)文化的內涵及產品文化內涵著手，既有助于推動我國大健康事業(yè)的發(fā)展，也有利于步長企業(yè)在現(xiàn)代經(jīng)濟下長足發(fā)展。

關鍵詞：陜西步長；健康產業(yè)；產品文化；大健康

中圖分類號：G124                     文獻標識碼：A                 文章編號：2096-4110（2023）01（b）-0125-04

Shaanxi Buchang Health Industry Culture and Product Culture Research

Abstract： Shaanxi Buchang Group has continued to grow and develop from its inception to today. The founder's arduous spirit， lofty insights and ideals of serving people's health have become the main connotations of Buchang's health industry and product culture. This research focuses on revealing the specific embodiment of this culture， focusing on the connotation of Buchang health industry culture and the connotation of product culture， which will not only help promote the development of my country's general health cause， but also help Buchang Group develop rapidly in the modern economy.

Key words： Shaanxi Buchang; Health Industry; Product Culture; Big Health

陜西步長企業(yè)始創(chuàng)于三秦大地，奠基于華夏故土，該企業(yè)以扛起民族醫(yī)藥大旗，打造中國中醫(yī)藥第一品牌為己任。（剩余5888字）