鄉(xiāng)村振興背景下信息媒介促進農(nóng)產(chǎn)品營銷新模式研究

——以天柱縣“村村聯(lián)”小微型公共數(shù)據(jù)平臺為例

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摘  要：以貴州省天柱縣農(nóng)產(chǎn)品為例，搭建新媒體公眾號，對農(nóng)產(chǎn)品信息進行加工、包裝、整合，促進農(nóng)產(chǎn)品的銷售。打造一個新的銷售方式，為貴州省天柱縣農(nóng)產(chǎn)品的銷售，打造一個全新的銷售渠道。引領農(nóng)戶以網(wǎng)絡為新的銷售方式，推動天柱縣農(nóng)產(chǎn)品銷售、生產(chǎn)的積極性。

關鍵詞：農(nóng)產(chǎn)銷售;數(shù)據(jù)平臺;發(fā)展模式

中圖分類號：F323       文獻標志碼：A          文章編號：2096-9902（2022）09-0001-05

Abstract： Taking the agricultural products in Tianzhu County of Guizhou Province as an example， the new media public account was set up to process， package and integrate the information of agricultural products and promote the sales of agricultural products. We create a new sales mode and open a new sales channel for the sales of agricultural products in Tianzhu County of Guizhou Province， so as to lead farmers to take the network as the new sales way and stimulate the enthusiasm of Tianzhu County in agricultural products sales and agricultural production.

Keywords： agricultural sales; data platform; development mode

當前，全國98%以上的農(nóng)業(yè)經(jīng)營主體是小農(nóng)戶，他們在數(shù)量上占主導的局面在未來一段時間都不會改變。（剩余6787字）